The Brand & Product Development Manager is responsible for ensuring that the company’s products and services resonate in the market. In addition, the role monitors the campaign of marketing trends and acts as the stakeholder for identification and validation in the process of product development from conception to launch in order to meet the customer’s expectations effectively.
The responsibilities include proposing, managing, and overseeing all marketing activities to improve brand awareness and remain recognizable, up to date and exciting to customers as well as engaging the partnership
Job Responsibilities:
1. Marketing Campaigns
• Plan, execute, and monitor the implementation of launching a new product
• Innovate and present new marketing platforms and strategies
• Managing the marketing / promotional content on the website, newsletter, and social media presence
• Manage and analyze the effectiveness of marketing events (offline and online)
• Manage and analyze the effectiveness of social media marketing campaigns, which include the involvement of brand ambassadors and product endorsement
• Keep abreast of new social media sites, web technologies, and digital marketing trends.
• Implement new technologies in developing campaigns and update current campaigns to include new information.
2. Research & Analysis
• Analyzing, and summarizing market trends, SWOT Analysis
• Benchmarking and competitive intelligence
• Monitoring customer reaction through Focus Group Discussions and market research
3. Product Development
• Identification and validation of a new product
• Recommendation of enhancement of the existing product
4. Promotional Strategy
• Managing promotional campaign activities such as product bundling, discount, giveaways, etc
5. Partnership
• Partnership management with external parties such merchants, job portals, universities, brand ambassador, and product endorsement to ensure mutual benefits.
6. Customer Relation
• Managing the inquiries and ongoing feedback
• Management of customer satisfaction
7. Team Management and oversight of team performance
• Direct supervision of team members
• Training and coaching
• Measurement of KPIs
8. Coordination and reporting
• Advisory and undertaking other ad-hoc assigned by HoD from time to time
• Coordination with Application and Development (APD) and Design and Development (DD)
department for product development and website
• Monthly reporting
Requirements:
• Having a minimum of ten years experience in the related field
• Expert in strategic marketing campaigns for B2C with a target market of the young generation (below 30 y/o)
• Technology savvy
• English communication, both written and verbal
• Leadership and time management
• Detail oriented
• Having a good knowledge of Customer Service and fraud prevention/Employment Background Screening/Human Resources
If you meet these requirements and if you are looking for a new, exciting opportunity within a successful, growing company, then this role is for you!
Integrity Indonesia is an equal-opportunity employer.
* * *
Integrity Indonesia is a foreign investment company that has operated for 22 years in Indonesia, and with established affiliates in Malaysia and Thailand. Our business is to provide services related to the Prevention, Detection, and Investigation of risk.
As a rapidly expanding company with a robust business plan, Integrity Indonesia is looking for self-motivated and results-oriented individuals with solid qualifications who enjoy the challenge to grow and succeed.
Our services include brand protection services such as anti-counterfeiting, trademark investigation, and market surveys. For more information, please see our website:
www.integrity-asia.com