The Business Development Manager – Education (B2B) is responsible for driving revenue growth across the education sector by acquiring new clients and expanding existing university accounts. The role covers identifying and prospecting target institutions, managing incoming enquiries, shaping and presenting solutions, negotiating commercial agreements, and achieving quarterly and annual sales targets. In parallel, the role acts as a primary commercial point of contact for assigned current university clients—ensuring effective onboarding, ongoing relationship management, renewal readiness, and upsell/cross-sell opportunities. The position will focus on lead generation, building strategic partnerships, and promoting integrity, compliance, and screening solutions tailored to the needs of international schools, universities, and other educational institutions.
What will you do:
1. New Business Development & Prospecting
Develop and execute outbound and inbound sales strategies to acquire new education-sector clients (international schools, universities, campuses, and educational foundations).
Conduct structured outreach (calls, email/LinkedIn, referrals) to secure meetings and product demonstrations with decision-makers.
Plan and execute field outreach where relevant (campus visits, school group meetings, partner visits).
Build, qualify, and manage a robust pipeline using databases, market research, and targeted account lists.
Represent the company at relevant education and compliance events; generate leads and convert them into qualified opportunities.
Monitor education-sector trends and map new opportunities (new campuses, policy changes, compliance drivers, competitor moves)
2. Sales Execution
Own the full sales cycle from qualification to proposal, negotiation, and closing
Engage as a trusted consultant: diagnose client requirements, constraints, and decision criteria; propose fit-for-purpose solutions
Prepare and tailor proposals/quotations and coordinate internal inputs (operations, compliance, IT/security) where required
Maintain timely and professional follow-up, ensuring momentum and clear next steps throughout the sales process
3. Account Management
Manage assigned existing university accounts to ensure satisfaction, retention, and long-term growth
Drive renewals: renewal planning, value reviews, commercial discussions, and timely contract administration
Identify and execute upsell/cross-sell opportunities (additional checks, higher packages, new campuses/entities, added services)
Conduct periodic account reviews with key stakeholders and ensure effective coordination of delivery/onboarding with operations
4. Reporting & Cross-Functional Collaboration
Who we need:
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